Zhangzhou Electronic Watch & Clock industry belt
As China's electronic quartz clock production and sales base and the world's largest quartz watch production base, Zhangzhou has more than 200 enterprises related to the watch industry, with an output value of about 7 billion RMB.The global market share of Zhangzhou quartz clock accessories is more than 70%, the output of quartz clock pointer movement accounts for more than 65% of the world, quartz wall clock accounts for about 30% of the world, and the output of watches accounts for 10% of the world.More than 90% of local watch products are exported, covering 165 countries and regions. In the Hong Kong Watch Fair, the special area of "Zhangzhou Watch" was set up for 10 consecutive sessions. In the Canton Fair, the large-scale outdoor advertisement of "Zhangzhou Watch" was set up for 24 consecutive sessions.
In 2012, Zhangzhou won the title of "China Watch City", and six years later, it won the title of "China Watch City".One word difference, reflects Zhangzhou has been from the production of low-end traditional quartz wall clock to independent research and development of smart wearable devices and multi-functional movement upgrade, from foreign brands "do wedding clothes" to foreign well-known factories for Zhangzhou brand reversal OEM transformation.Zhangzhou has access to more than 2000 watch industry patents, accumulative total more than 100 registered independent brands, has a number of world-class clocks and watches, including quartz watch stopwatch annual output of more than 100 million China top six, annual production of aluminum needle and dial 100 million sets of the world's first enterprise, monthly production of 8 million pointer only quartz clock movement accounted for 20% of the world's first global market enterprises, quartz clock (table) is negative and stator 95% of the world production of enterprises, the "made in zhangzhou" label has become a high quality watch industry.
There are dozens of Zhangzhou watch enterprises participating in this cross-trade fair, the products cover mechanical clocks, electronic clocks, watch accessories and so on, the design is new, the price is excellent, in line with the overseas market sales preference, it is the first time in the two years in the national scope of export display.
On various e-commerce platforms, watches and watches are a blue ocean category with broad market capacity and rapid growth.In terms of overseas market, the US market is still the core market of watches, with the number of buyers and order number ranking first, and preference for new products;Developing countries, mainly in Asia and South America, have a strong demand for watches and are active on the platform. It is worth mentioning that Brazilian buyers have a strong sense of identity for Chinese brands, and the business potential is worth tapping.In product category, wrist size is still huge, especially fashion quartz female and leisure class Shi Yingnan table), smart watches in short supply (such as mobile payments, monitoring of intelligent functions such as health, smart phone, the new watch, with function of diversity of leisure business style watches, sports watches, watch children intelligence, etc.), and the pocket watch sales there were signs of recession.In terms of search hot words, according to tracking statistics, the most searched hot words by buyers are still the big word "watch".Smart watches (Smart Watch, Smart Watch) dominated the top searches.Most buyers search for products with the "man/women" gender category, and men's watches are the most popular searches.In terms of wall clock size, the Japanese market likes smaller timepieces, usually around 12 inches.The American market prefers larger timepieces, usually around 20 inches.In contrast, the European market watches are in the majority of medium-sized size, about 15 inches.
